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How to Activate a Roku Device

Streaming device activation screen with QR code
Roku activation

Quick answer

A new Roku device is linked through the on-screen email or QR-code process. Activation itself is free.

What does “Roku activation” mean?

A new Roku device is linked through the on-screen email or QR-code process. Activation itself is free.

What causes it?

  • A temporary device, app, network, or account-session issue.
  • An outdated app or browser version.
  • A missing or expired activation code where one is required.

Steps to try

Stop when the issue is resolved.

  1. Connect the Roku to the TV and join your Wi-Fi network.
  2. Wait for any device update to finish.
  3. Choose the email or QR-code activation method on the TV.
  4. Use the email link or scan the code from a phone.
  5. Finish linking the Roku account and return to the home screen.

FAQs

Can I do this from a phone?

Yes. A phone or computer can complete the public activation or browser steps.

Do I need to share my code?

Enter a device code only on the official service page and never share it with another person.