Just like every industry has evolved over the years and continues to progress and grow, the beauty industry has also advanced. The beauty standard has also been transformed. Thus, the beauty world is also being redefined daily. Technology is to be thanked for many of the changes the beauty industry has undergone over the years. The major change in the beauty industry has been the evolution to the extensive variety in the beauty products. There are myriads of beauty brands to choose from. For instance, Ounass. They provide wide range of items in multiple categories. Besides, you can apply Ounass Promo Code to cut off the rates on your online order.
The phrase “one size fits all” may have worked in the beauty industry in the past, but now, the concept of individuality is at the industry’s heart, and that phrase no longer works. Due to the growing knowledge of regarding the varied beauty items, consumers constantly demand beauty products to meet the individual needs specifically.
Did you know according to the lifestyle survey by Euromonitor International, 49% of global respondents want beauty products and services specifically tailored to suit their taste, class, color, and ethnicity.
Male Care Products
The male care products have become a game changer in the beauty care industry. For decades, there were wide discrepancies between male care products and those for women. Women had access to all kinds of beauty products to meet every beauty need under the sun.
However, the meaning of beauty products for men only meant razors, shaving powders, and sticks but gone are those days now. Male care and grooming products have been expanded. To name a few, sunscreens, facial moisturizers, face wash, creams, masks, and even makeup.
Yeah, you heard that right. So many beauty brands now have makeup products for men, from foundation to makeup sponges, primers, tinted serums, and moisturizers. To say the patronage has been massive is a mere understatement.
In accordance to the NPD’s report the sale of male skin-care products rose to a whopping 7% in just one year, and the market is expected to hit $166 billion by the end of 2022.
Less Synthetic & Harmful Ingredients
For years, research has shown that some ingredients used in beauty products are harmful to health. Some of the topmost harmful ingredients are formaldehyde and coal found in some shampoos, liquid soaps, nail polish, and hair dye. These ingredients produce severe allergic skin reactions and cancer.
The other dangerous chemical substances are phthalates parabens & lead found in lipsticks to some cray-based products, to toxic PFAS chemicals, among others.
The technological era has increased awareness regarding the toxic, harmful, chemical substances used in beauty products. Hence, majority of the beauty brands have initiated & done the research to improvise the standard, quality and safety of the products for their users.
The outcome of the research has been wonderful. Many products now come with the labels of Free from parabens, sulphates and other harmful ingredients.
Henceforth, many brands switched from synthetic-based elements to vegan and plant-based products. The best part is that consumers are now accepting vegan and plant-based items vividly.
Diversity In Advertising:
The evolution has not only been in the products but also in the advertising of products as well. It has redefined the concept and perspective of beauty beyond body shapes, colors, abilities, ethnicities, and even sexual orientations.
Beauty product advertisements have now become inclusive both on screen and in print. The diversity in the beauty items let’s everyone choose their products hassle-free. It is also a powerful driver of a brand’s reputation. . This inclusiveness has made many brands stay relevant in business and break new ground in the market.
According to a 2019 survey by Adobe more than 61% respondents thought that diversity in advertising was necessary, and 38% said they’d be more likely to trust a brand that showed diversity in its advertising.
Use Of Eco-Friendly Packaging
It’s no headline that plastic waste is one of the significant issues ravaging the planet. According to UN Environmental Programme, less than ten percent of seven million plastic waste generated globally makes it to the recycling machine; the rest gets caught up in waterways and releases harmful chemicals to the earth and human life.
As a means to tackle this global menace, beauty brands are resorting to more alternative packaging like the use of aluminum, glass, and cardboard necessary to reduce the impact of plastic waste on the environment.
This practice has brought a significance change in the beauty industry and big brands like United & Free are taking the lead in the campaign. They recently launched a multipurpose balm whose packaging was sourced from the compostable byproduct of sugarcane known as bagasse. Other brands, Spectacle and Ethique, have also followed suit.
So be expecting your regular beauty product to come in more sustainable packaging in the future. This will soon become the new practice.
Influence of Social Media
We cannot rule out how social media has changed the industry for over a decade and a half now? Your guess is as good as mine. Before social media, beauty brands targeted consumers using ad campaigns, makeup counters, and shelves in malls and supermarkets. But things are different now; social media has reshaped the industry, created brand visibility to customer relationships and brought in many new opportunities pocket-friendly rates
Data have revealed that 40% of consumers are more likely to discover new brands or products on social media. Approximately 45% are more likely to get updates of products on brands’ social media pages as well through posts, which has inevitably increased brand visibility.
Nowadays, majority of the online beauty stores and brands understand the power of social media. They haven’t failed in using the online marketplace to increase online presence and brand visibility.
When you are thinking of a one-stop online store to purchase top notch beauty items then Ounass is the perfect option for you. Apply the Ounass Coupon Code to decrease the rates on your online order.