Competition and the battle for consumers are an important part of every organization. Businesses have used new strategies to attract and retain customers at different times. When we live in the digital transformation era, the focus is on cyberspace, where advanced software – the Digital Experience Platform – becomes the most important tool in the industry.
What is DXP?
It is an evolving category of advanced enterprise-level software that can coordinate and optimize user experiences through all digital channels of interaction.
Over the years, the technology driving digital experience systems has grown due to customers and employees’ increased digital space venture.
A digital experience platform, abbreviated as DXP, is an advanced software system to engage a broad range of players in a wide range of digital touchpoints. Most companies deploy DXPs to enhance their blogs, portals, smartphone and other digital experiences. Organizations, however, require one core platform involved in managing the wide range of their touchpoints. For an organization, this basic platform is the so-called digital experience platform.
DXPs may be a single application but are often a product suite that works together. DXPs provide businesses with an infrastructure that digitizes company processes, provides connected client interactions and delivers actionable customer feedback.
How DXP Differs From Others?
DXP is equivalent to predecessor platforms like CMS. A content management system is a fundamental system used to coordinate company content, data and images. Because of CMS’s different problems, such as silos in organizations, digital experience platforms quickly took over.
The growth in the Digital Experience Platform technology is motivated by the need to make organizations more customer-oriented. It’s embedded in related applications like Content Management Systems (CMS), web portals, and eCommerce platforms.
- A Potential User Interface:
With a legacy portal, you can use a limited series of templates to create simple templates and change colours and fonts.
The main concept is to create a digital experience that satisfies your unique case requirements. You have full control of how your brand is viewed. Not only colours and fonts, but also templates and texts. This is your portal.
- Content and Data Drive
Usually, legacy portals are nothing more than glorified connections to other applications.
On the other hand, you can manage content with a DXP and a visual web page developer to create portal pages containing actual information.
This content can be generated and maintained in the portal or content extracted from an integrated framework such as a knowledge base or a CRM.
- CMS and DXP
The first distinction between CMS and DXP is that. In contrast, CMS can deliver and maintain digital content in required amounts, DXP moves beyond that by offering features like multi-site smart delivery, automation, and more.
CMS focuses primarily on creating and managing digital content, while Overview to DXP also focuses on how, where, and when the content is processed.
Apart from those, here are some features that act as proof for DXP evolution from other systems.
Features of CMS
- User segmentation
- Data analytics
- Content management
- Marketing campaigns
Features of Web Portal
- Post-sale customer service
- Personal data collection
- User Data analysis for predicting user behavior and loyalty
Features of Commerce
- Personalized product presentation
- Inventory management
- Payment options
- Shopping cart
However, the things which make the Digital Experience Platform (DXP) a completely different platform from others are the capability of integrating to other systems and ability to assist on solving all types of issues/multiple issues at a time.
Capabilities of Digital Experience Platform (DXP)
Here are the lists which give you a clear knowledge of DXP’s common capabilities. However, the true capability of DXP may vary depending upon the requirements and vendor needs.
- Easy Management of Content
- Personalizing Content
- Easy management of sales and marketing operations
- Collecting Data from various channels
- Strong data analysis
- A/B Testing
- Easy Integration with 3rd party systems
- Cloud compatibility
- High-level Security and Customer care support
- Offers omnichannel experience
- Helps to build a strong bond between customers and brands
Digital experience platforms have been evaluated and go a step beyond content management systems. Well, they do more than create an all-round customer experience for a brand.
- Good Relationship
The most powerful DXP Splotions are designed to create positive customer relations during their life cycle. Content that is highly customized is directly proportional to client satisfaction. People like it when they easily and efficiently get what they want.
- Organizing All-Round Experiences
Another critical aim for any digital engagement platform is to deliver content to different devices, including mobile phones, IoT devices, desktops, social media sites, emails, and more.
- Excellent Integrations
These platforms need to be incorporated with current and new data and systems. This integration allows content to be customized to meet the particular needs of the consumer.
- Control of Multi-Touchpoints
These platforms also allow businesses to evolve, helping them respond to consumer requirements from knowledge to long-term customer engagement at various points of their customer journey.
- A Single Point for Centralising Data
A Consumer Experience Platform provides a unique point of view through the compilation, unification and review of customer engagement data, and providing different content through particular touchpoints. Unifying data contributes to more efficient decision-making as single employees or teams may exchange data. This solves legacy content management systems’ problems, which cannot communicate with other siloed systems and transfer data to them.
- Improved Internal Performance
A DXP can also maximize employee efficiency by allowing everyone to access the information they need whenever they need it. This is particularly useful for organizations dealing with different languages or needing their own material to be translated into several languages.
In-depth data analysis is one of the key DXP functions that prepare well-informed decisions that could drive business growth. You should also make wise use of it and make data work. With the platform, the customers understand better and make the right choices at the right time.
- Uptime Economic Performance
At first glance, businesses can encounter “sticker shock” over the initial price tag of DXP; however, the overall technology framework makes it less costly to sustain over time. The prospect of distributing content to almost any IoT computer receiving it by a headless CMS or an API- for Overview to DXP makes it much easier to integrate, handle changes, or enforce future systems.
- Increased Employee Efficiency
A DXP has a positive impact on a company’s working processes, contributing to increased internal efficiency. Another important aspect of this approach that enables efficiency improvements is customization. Thus, in compliance with their specifications, the team can easily adjust settings and update tools if appropriate. Flexibility always means a better result.
List of Best DXP Software Available in 2021
It is the highly preferred platform for developing full-stack applications. OutSystems gives high productivity, connectivity, AI tools, and so for the developers to build a fast and future proof business application.
- SAP Fiori
Businesses which are seeking role-based applications or to upgrade their user experience can prefer SAP Fiori DXP.
- Progress Sitefinity
Progress Sitefinity delivers outstanding web content management, around 2k top companies around the world prefer this platform for engaging with their customers via the web.
Sitecore delivers unparallel content curation which is most liked by the companies which deal with a high amount of data on the web. It helps the administrator to re-use the same content for multiple projects.
- Kentico Xperience
For those who prefer a platform that combines content managing operation with digital marketing and commerce can prefer this Kentico. It offers an easy-to-use solution for new-age websites.
Adobe platform helps business owners to organize and manage digital user experience across multiple channels in a centralized location.
- Salesforce Lightning External Apps
Salesforce lightning external apps, just like the name, the platform enables all to create a wonderful application. There’s no need to be a tech-savvy person for handling this platform. Salesforce helps people to create an application with lesser code.
- Kentico Kontent
Kentico is the most preferred platform for digital marketers because it delivers simplified and high-quality contents that suit all channels.
It is a DXP platform which allows the administrator to create and manage their customer’s first UI. This platform will be most useful for the agencies handling online courses, sites with membership programs, portals offering customer care services, and so.
Liferay is a platform specifically designed for enterprises in order to meet their demands of personalized digital experiences across multiple channels.
In this blog, we have discussed What is DXP. Digital technologies bind brands better than ever before with customers. Businesses gain access to consumer information on-trend. With maximum customer experience, consumers make faster, more informed purchase decisions.
For businesses trying to meet ever-changing consumer needs, digital experience platforms will soon be needed. The bright part is that a digital interface provides a united consumer experience across devices and platforms. Moreover, all this can be done without confusing a complex management process.