Let us recall why in 2021 marketers cannot ignore animation and what animation trends in web design and marketing should be paid attention to.
The use of animation in marketing is a growing trend. In comparison to text, it accentuates the company’s uniqueness and engages the user more. Because it is colorful and associative, the animation is also simpler to recall. That is why a partnership between marketers and web designers is so crucial. According to 2020 data, video is used as a marketing strategy by 85 percent of businesses. This is a 22% increase over 2017. There is a clear trend for both recorded and animated videos to gain popularity. This and other animation trends in marketing and web design in 2021 will be discussed in this article.
Trend # 1. Video – Best Advertising
Let’s look at the statistics of video content according to the Video Marketing Statistics 2020:
- 99% of marketers in December 2019 said they would continue to use video in 2020.
- 81% of video marketers said video increased traffic to their websites.
Video, whether recorded or animated, is and always will be the most popular option. Any customer now, and especially in the future, requires animated explainer video, in our view. The goal is to describe a large amount of information in a short amount of time while keeping the user’s attention completely absorbed. The user is bombarded with visual noise, scrolls through websites, and passes over content, even if it is well–presented. When it comes to human attention per unit of time, video is unrivaled.
An animated clip can be in a variety of formats, including 2D, more complicated 3D animation, a blend of 2D and 3D, and a combination with recorded footage. There are several choices; the most important thing is that the movie addresses a specific issue.
It’s vital to note that a marketing video should be no longer than 2 minutes long. The spectator remains attentive and interested throughout this time.
Explanatory videos regarding a product or service account for 72 percent of video material. The rationale is as follows in the video tutorial: Describe the problem, the solution (product or service), and how it works, as well as a call to action.
Storytelling video for the company
Company videos make up 49 percent of video material, according to Video Marketing Statistics 2020. A film like this is perfect for the site’s main page, social media, and YouTube.
Customers and employees both benefit from corporate films. For clients, the film briefly demonstrates the company’s dependability and the kind of projects it undertakes. This gives the client trust since he recognizes how the company’s ideals are similar to his own. As a result, the business gains a more devoted consumer.
Staff videos also boost employee retention. This allows them to see how much they share the company’s ideals and how eager they are to work in that rhythm and team. A film like this may cut down on the number of interviews and eliminate employing persons who do not share the company’s beliefs and values, saving time and money.
Trend # 2. Bumper Ads – splash ads
These are 6–second Youtube ads not to be missed. Splash ads quickly grab viewers‘ attention and build brand awareness. A Google study found that 9 out of 10 of these ad campaigns increased ad recall. Google gives a detailed guide on how to use it.
Trend # 3. Animated infographics
Animated infographics are used in the news to show, for example, the dynamics of oil prices. Or the growing popularity of a brand in comparison with others. But it is also used for a clear and capacious presentation of a brand or service on Youtube, at professional exhibitions or on social networks.
Trend # 4. GIFs: still topical classics
GIFs are easy to create, do not weigh much, quickly grab attention and also quickly convey information to the user. For example, an advertised product or a self–presentation of a brand.
This format is good for email newsletters, social networks and a banner in a search engine.
Trend # 5. Microanimation: interactive and user–friendly interface
Where previous forms of animation were about content, microanimation is functional. This is the area of UI / UX–design, where the main task is to facilitate site navigation, make it “lively” and understandable. The principle of microanimation is to give an answer when the user takes actions on the page.
The main tasks that microanimation solves:
- Coherently organizes content within one screen, if you do not want to scroll up and down many times;
- manages the user’s attention, immerses and engages in the site;
- through the speed and type of movement conveys the archetype of the brand, its qualities that a person will perceive subconsciously.
If your company needs an explanatory 2D video – see also this article: https://explain.ninja/2d-animated-videos/.