The FMCG are the kind of products that are sold rapidly and at a lesser cost. Some of the examples of FMCG are- non durable household products that are packaged food items, toiletries, cosmetics, dry goods, beverages, and some other consumable items.
The fastest growing sector in the country is fast moving consumer goods aka FMCG. It is also predicted to be expanded at a compound annual rate of 27%. With so much competition in this area the firms are doing everything they can to research, plan, and implement digital strategies in order to successfully market their products and services to the consumers.
The FMGCs are very popular, having a food marketing budget as well as comprehensive ideas. With the expansion of digital marketing, firms all around the globe are trying to transform their marketing strategies in order to be part of the wave of transformation.
The FMCG industry is also one of the biggest beneficiaries of this transformation. To tell you more about the FMCG campaigns using entertaining elements called stickers, gifs, emojis, and avatars, keep reading the blog and educate yourselves with the new ideas of marketing.
There are so many brands out there who are utilizing gifs, emojis, stickers, as well as avatars to promote their products in the FMCG industry. All of these elements are crucial in bringing a lot of engagement to your marketing while also attracting more and more consumers towards your products.
Let’s take a look at the brands that used Stickers, gifs, emojis, and avatars in their FMCG campaigns-
Nestle India: The brand ran a campaign which was providing an opportunity for a summer internship to the netizens. The campaign included the use of Avatars to make people aware of the campaign and also to explain to them the procedure to register for their internship. This made it easier for the people to register.
Amul India- Do you know the reason why a lot of people absolutely love Amul India? Well, it is because of the way they market their products. The Amul girl always comes to mind every time we think about the brand. They have made it to a list of top FMCG brand lists with the help of their extremely entertaining marketing strategies. They use avatars and stickers a lot to promote their product goods.
Hindustan Unilever- Few days ago Hindustan Unilever started an ad campaign which carried a promo code of ₹50 off. They used the medium of gifs to grab the attention of their customers. A lot of people actually used the promo code to buy the FMCG products from Hindustan Unilever.
Britannia industries- Britannia industries nailed the marketing game with emojis this Dussehra. They actually used a lot of angry emojis to make a ravan and then killed it with their biscuit, finally a lot of happy and cheerful emojis appeared just to represent the moods of the people after they eat Britannia biscuits. This was a very creative way and brought a smile to our faces.
Colgate- Colgate is yet another brand that uses stickers, and gifs to market their products. During the time of halloween, for example, they used ghost stickers to give the spooky vibe to their audience. Their FMCG ad campaigns are always creative and fun when they include stickers, gifs, emojis, avatars in it.
Lifebuoy- on the day of Global handwashing day, lifebuoy awarded people about the importance of handwashing and how it can keep us safe from lots of diseases. In this ad campaign, they promoted their product using avatars of a mother who’s telling her children to wash their hands everyday.
Maggie- Maggie uses a lot of gifs, emojis, stickers, especially avatars to market their products. During the time of Diwali, they used stickers and gifs to spread a message related to hunger and also to wish people. Maggie India marketers are pro in creating amazing posts so that people can relate to them.
Lipton- Lipton uses emoji marketing in almost all of their products. Their campaigns look more bright and cheerful when added with stickers and emojis. This Halloween, they created a post which included gif, Avatar, stickers and emojis, all in one. It looked like a perfect spooky ad with a cute smile on the cup.
Sunsilk- Sunsilk India recently started a campaign with a strong motive, which was all about, “#SUNSILK GIRL GIRI” which was on children’s day. The campaign influenced people to keep the inner child in you alive all the time. The utilized Avatar and stickers to make it more creative and also dreamy.
These were some of the FMCG campaigns which served us with the amazing ad campaigns using our very own favorite stickers, gifs, emojis, and avatars. So, which ad campaign impressed you the most? Well all of them were creative and pleasing to our eyes.
Emojis, gifs, stickers and avatars bring a personal touch to the campaigns and this is what people love the most. All of these elements bring the human side to your business and people always keep this side in their mind while thinking about the brand names.
Emojis, gifs, avatars and stickers also bring an emotional context to your messages. This can allow people to relate to your brand more than the texts. It is very important to add these elements according to the emotions conveyed through your message in the campaign. Always try to use elements that are not offensive for the people and bring a happy smile to their faces.
With these above-mentioned examples you know how to make your brand campaigns more creative and fun using the conversation media. Go and bring your creative side on!