The cosmetics industry is expanding on an exponential scale, and it wouldn’t be wrong to say that they are attuned to the art of aesthetically and visually appealing designs. It’s no secret that the majority of makeup products are designed to offer beautification and facial enhancement purposes. For this reason, the custom cosmetic boxes should be designed to embody such beautification promises.
In simpler words, the cosmetic boxes must look pleasing. One of the most important cosmetic products is the eyeshades, and their packaging should be optimized to create a better experience for the users. Having said that, the brands need to create high-end eyeshade boxes, and we are sharing more tips on creating these boxes!
The Importance Of Using Customized Eyeshade Boxes
It is common for cosmetic brands to wonder about the need for customized eyeshade boxes. For instance, they wonder if these boxes can really increase sales and if these boxes are available at a wholesale level. So, in the section below, we are sharing the reasons you should opt for well-designed eyeshade boxes and palettes that boost your reputation, including;
Better Brand Awareness
When you are manufacturing the eyeshade palettes and want to sell them in retail stores and online shops, well-made eyeshade boxes make an apt choice for building a brand name in the market. It is essential to remember the product name. This is primarily because an unboxing experience of a well-made box will leave a promising impression on the consumers. It will help the consumers choose your eyeshade products, and these boxes are a great of ensure that your brand builds a reputation.
Cost-Effective
Running the brand requires money, but it’s more important to have sufficient profit margins as well. Having said that, the customized boxes have become a cost-effective choice to spark consumer interest. For instance, you can order the boxes in bulk and enjoy the wholesale rates. It will reduce the extra costs, making it cost-effective for the brands.
Better Protection
When it comes down to the eyeshade palettes, they require protection, just like blushes, highlighters, and lipsticks, because they are prone to damage and breakage. For instance, these products can be damaged during shipping and transit. On the other hand, the customized boxes promise protective packaging for the eyeshade products. On top of everything, the boxes can be customized according to the brand and give the cosmetic brands the freedom to create their identity.
Factors To Consider While Customizing The Eyeshade Boxes
It is more than fine to take inspiration from the latest packaging trends, but the primary point of having the custom packaging is to create something unique or something that sparks customers’ interest while creating a competitive edge. So, to help you create the right packaging, it is important to consider various factors as they will help create promising packaging and speed up the entire designing process. Some of these points include;
What Is The Branding?
When it comes down to branding, you need to consider the eyeshade style, brand style, your preferences regarding the packaging, the aesthetics you want to create, and the color schemes you want to add. These factors will help you create the packaging base as these factors help find answers to the packaging needs, so you can implement the trends for creating the eyeshade packaging.
What Is The Target Customer Base?
Eyeshade palettes are available in a variety of colors to make sure there is something for every woman. You need to determine what teenagers are looking for and what kind of women you are attracting with the eyeshade products. These factors will help determine the target customer base. For instance, if you are making eyeshades products for younger women, bold patterns would look nice, while older ladies would prefer something more minimal and graceful.
The Latest Eyeshade Box Trends
Creating the cosmetic boxes focused on eyeshade products can be challenging, but having access to the latest trends will help take inspiration. So, in the section below, we are sharing the top trends, such as;
Finer Line Drawings
The fine and intricate line drawings tend to look extremely elegant. For the most part, these packaging boxes appear in black and golden color, but you can play with the color schemes according to the brand. In addition to the intricate lines, you can also add floral designs in some corners to add some visual appeal and texture. However, the floral designs should be added to the eyeshade boxes with a neutral base.
Bold Patterns
The abstract and bold patterns have become a new trend, and they have eye-catching designs to captivate the customers’ attention. For this purpose, it is suggested that you choose a bold pattern and personalize it according to the brand’s needs. This is because it gives them leverage to be the sole owner of the design or illustration, resulting in unique designs.
Customized Fonts
It has become pretty clear that the fonts have become universal, and they are just everywhere. Ranging from foundation boxes to blushes and highlighters, every packaging comes with a unique combination of fonts. However, while you are designing the eyeshade boxes, the fonts must be customized according to the palette and box sizes.
Popping & Vibrant Colors
The eyeshades are nothing but color pigments, which means color plays an essential role in designing the packaging. Having said that, the cosmetic brands are coming out with new shades, which is why it’s suggested to choose packaging according to the eyeshade colors, including popping and vibrant colors. Keep in mind that vibrant colors do much better and give an instant boost to the brand.
Glossy Printing
Last but not least, matte packaging has been on the rise for years, but the trends are now changing, and glossy printing has become the latest trend. This is because the glossy printing captivates the customer’s attention and makes a unique packaging solution. The best thing about glossy printing is that it accentuates the design and illustrations of the packaging!
