The Internet is a great place to find relevant information. But how do you use that information to build an audience for your brand? In this article, we explore Facebook Ads and Google Ads.
Both Facebook and Google have become powerhouses of digital marketing. In fact, they are the two most popular websites in the world, with more than 2 billion users between them. The results of this popularity are astounding: billions of dollars worth of advertising spend is generated every year for brands through these two channels.
When it comes to ads, there are two types that you can choose from: Google Ads and Facebook Ads. While both options provide the same basic service, they have different objectives. In this article, we will compare these two ad platforms and help you determine which one is better for your brand.
What Is the Difference Between Facebook Ads and Google Ads?
Facebook ads and Google adverts are two different types of marketing materials. Facebook ads typically appear in your news feed, whereas Google adverts may be displayed on the right-hand side of your screen or in a tab at the top of your browser.
The difference between the two is that Google ads management is primarily focused on providing you with a website search result, whereas Facebook ads enable your business to connect with audiences.
1. Facebook ads are more personalized.
Facebook users tend to be interested in products and services that directly affect them, such as food (e.g., McDonald’s), fashion, or travel (e.g., Airbnb). This means advertisers can use Facebook to reach people who have actively expressed interest in the product through their news feed by targeting audiences based on user activities on other sites like Instagram and Twitter. For example, you might target people who regularly check Pinterest for interior design ideas when they look at a web page with an offer of designer furniture available for sale online.
2. Google adverts take into account your search history.
With Google adverts, advertisers can see the websites you have previously visited and target their ads based on your previous activities. This means that if you are interested in holiday accommodation in Madrid but also frequently look for flights to Turkey, these two interests may be reflected when an advertisement for a flight appears on your screen. To improve the effectiveness of this advertising option, Google uses machine learning algorithms that analyze user behavior patterns over time (for example, travel searches) and create a profile of what users like or dislike so they can tailor more relevant advertisements to them later.
3 . Google adverts are cheaper.
Advertising on Facebook is typically more expensive than advertising with Google because of the higher cost per click and additional requirements for advertisers to reach certain audiences using this platform. As a result, most businesses will find it much easier to reach their target audience through targeting users based on previous interactions with other websites like LinkedIn or Etsy rather than by creating ads directly in Facebook’s system (although they can do so if they wish). For example, A business that wants to advertise its new product launch could be better off orienting itself around a specific sector where there is already a high level of interest in its service/product, as opposed to selecting a broad industry like ‘transportation’ and hoping that people who search for flights will also be interested in the product.
4 . Google adverts are more relevant because they can target users based on their interests or behaviors.
To improve the relevance of advertisements shown to you by advertisers, Google uses machine learning algorithms that analyze your web browsing history (for example, when you click links from other websites) and create an accurate profile about what type of user you are so it can better match ads with your needs later – giving you the impression that Google is doing more work for you than it actually is.
5 . Facebook adverts are less likely to be shown on mobile devices (smartphones and tablets).
Facebook’s advertising platform can only target users who have access to a desktop/laptop computer or an internet-enabled TV set – so if your device does not support these, then ads will not appear for you when browsing offline. Although this problem has been partly solved with a new feature where advertisers can now use interest targeting instead of location targeting through websites such as LinkedIn, which enable them to reach people regardless of whether they are online or not, there is still a major issue that many people who use their smartphones and tablets to browse online will have missed out on seeing these ads.
Benefits of Facebook Ads
- Facebook Ads are cheap, easy, and simple to use.
- They have a large amount of available ad space on their platform.
- You can target people based on many different demographics, including age, gender, and interests, into one highly specific audience group (e.g., women aged between 18-35 who like chocolate as well as alcohol).
- You can target people based on the information they have filled in on a form.
- The ads are very specific and targeted to your desired audience, unlike Google Ads, where you get one general advert instead of different adverts for each individual person that may be interested in seeing your site content (e.g., shopping).
Benefits of Google Ads
- They are easy to use with many pre-defined options available, including customization settings such as colors and images used within the advertisement or website experience for customers who see it via search engine results pages (SER PS).
- They are generally cheaper than Facebook Ads, as there is less ad space available on Google.
- You don’t need to create a set of compelling new content for your website every single day you can let this process go for at least 6 months if you have enough organic traffic coming through the site which means more time in other aspects of promotion such as blogging and social media marketing (e.g., Twitter) or getting involved with local business networking groups.
Which is Better For Your Brand?
After weighing up the pros and cons, I’ve decided that it makes sense to use both Facebook and GOOGLE ADS for my site. I could get away with just using Google Ads alone, but then it would take a lot of time and effort to manage all the campaigns so that they are as effective and efficient as possible – in other words: no fun at all! For most people, there is really no need to use Facebook ads because you can target your audience via Google Adwords or Bing Ads, which create highly targeted adverts directly from their website without having to rely on anyone else besides yourself. Just follow this simple step-by-step guide below:
1) Create an account with Google Adwords or Bing Ads
2) Create a campaign that you can target your audience with and choose the relevant keywords. The more specific, the better.
3) Wait for them to find out about it! It may take up to 6 months – but if this is not enough time for you, then there are also other options available such as Facebook advertising which takes less than 2 minutes (if done correctly). I’ve been using Facebook ads for around 2 years now, and I have never had any issues with it.
But that’s not to say you won’t, so be prepared! For the most part, creating Facebook ads is very similar (maybe even identical) to Google Ad words – which means there are plenty of guides online explaining everything in detail as well as ongoing resources such as YouTube videos or articles like this one written by me.
It is also easier than ever to learn how Facebook ads work as they have made the process very user-friendly, which means that anyone can do it without having any prior experience or knowledge of what’s going on underneath the hood!
You will need a little bit of patience, motivation, and determination in order to succeed! All you have to do is go for it – if nothing else: because I think that creating Facebook ads might be one of the most satisfying things you’ve experienced so far.
The purpose of this post was to provide you with all the information a person needs in order for them to begin using Facebook Ads as well as answer any questions that might be bothering you.
Over time, I hope that through my methods and by offering relevant advice and tips, more people will gain success on Adwords without having to resort back to other methods such as PPC or SEO, which is why I’ve decided not only to write about it but also create an entire course called ‘Facebook Marketing Made Easy’ so anyone can start making money from their Facebook pages immediately!