A website is critical for your business to attract customers online. When you select a domain name for your website, it is essential to ensure that the customers or visitors can reach your website easily. It is important to find a unique domain name to protect and attract organic traffic to your website. Therefore, do a domain check before choosing your domain which will give a lot of benefits.
Why is a domain check important before and after buying a domain name?
Before and after buying a domain name, it is essential to conduct a domain check to ensure that the name chosen is unique and no other website has the same name. Before registering a domain, you can check its availability using a domain name search tool online.
The other way to check the domain name availability is to find a reliable registrar, who can help you find a unique and suitable domain name for your website using a domain search tool. Once you register your website, the registrar updates your details on the database. If you want, you can check the domain name using the WHOIS search tool; this will tell you whether your domain name is available to the public.
However, before you select a domain name, consider some essential points.
- A domain name should be short
The name you choose should be simple and related to your business and activity. It will help the visitors remember your website name.
- Do not use complicated characters and hyphens
A name you select should not contain hyphens and special characters. It will make the user miss or confuse them. You can use short names without hyphens and special characters, which will help the user type and remember the name.
- Do not depend on popular TLDs
The popular generic top-level domain (TDL) is ‘.com’, and most websites carry this domain name extension to have their business reach globally. It is not necessary to have the most popular extension for your domain name to attract traffic. You can also choose other extensions related to your country code. For instance, if you are in NZ and your customers are in New Zealand, you can use “.nz” to attract customers in New Zealand.
- A Single account is good
Choose a registrar who can offer you a webhosting service, along with domain name registration. It will help you maintain a single account that is cost-effective and easily accessible. Many service providers offer free domain registration, along with hosting services.
- Choose a reliable service provider
Choose a reliable service provider to register your domain name. Though cheap free domains are available, they may not be reliable. Check for the hidden charges before you choose your service provider. Some registrars charge extra for uploading your details on the registry.
A domain name attracts traffic to your website and brings brand name and publicity. So, do a domain check to find a unique and suitable name for your website. An appropriate domain check will help safeguard your business goodwill and prevent illegal intrusions.