AI has become almost a household name today. It is certainly among the most exciting technologies discussed in most workplaces. And it’s not just a futuristic “what if” discussion either. AI is very much in use in various aspects of a business. If you’ve browsed a website for Altice Optimum service, for example, AI plays a huge part. From the search engine’s algorithm to the chatbot you get answers from, AI is a very real technology and has vast business applications.
In fact, most people believe there are no real limits to what AI can accomplish. Or, to put it another way, AI uses are only limited by the level of technology we currently have. But that does not mean that AI is simply an experimental business technology. AI sees vast use in everything from manufacturing to human resource management. This blog focuses on how you can use Artificial Intelligence in digital strategies. Specifically, to supplement and even boost the outcome of your digital marketing and branding. Interested? Read on to find out how.
Improved Personalization and Customer Experiences
Typically, AI feeds on data sets and models to “learn” more about tasks. The more data the AI absorbs and processes, the smarter and more efficient it gets. Artificial intelligence and machine learning, therefore, open up many new opportunities for business. One of these is offering a better customer experience. Customer experiences can often make or break a buying decision. A good experience adds to your brand value and differentiation. A bad experience does the opposite. While there are several ways to improve the experience you offer, personalized experiences tend to yield the best results.
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AI, while gathering customer data, can also gather information like the client’s name. It can also gather info on browsing history, searches, and even email addresses. All of this information is crucial in many areas of customer experience. This can include personalized emails, product suggestions, and even promotional messaging. AI can help you add greater personalization into each factor, generating far better outcomes in general.
Better Content Performance with Insight-Based Posts
Businesses generate tons of content every year. But it may not be enough to simply churn out a new blog every week. What you need is content that generates better engagement and encourages conversions. AI can prove very useful in such scenarios. Certain AI tools can gather and report insights on users that interact with your content.
This information can often be invaluable in terms of digital marketing and branding. You can leverage the insights to discover the type of content that gets the most user engagement. Once done, all you have to do is to shape your content strategy around the user insights to offer content your intended audience likes the most.
Automate Lead Generation with Smarter Chatbots
Most digital strategies are designed around converting users into customers. However, the sales and marketing funnels are usually more complex than a single-step conversion. A searcher may convert to a visitor when they click on a result on a search engine results page. From there, they may convert into a prospect. A prospect may then convert into a lead, which may then convert into a sale. Your website should be configured around making conversions at each stage easier. AI offers value at least at one stage of the funnel: converting visitors into leads.
AI chatbots can handle most repetitive queries and frequently asked questions. If you have an interested prospect, they can typically acquire most information they need from a well-made chatbot. Moreover, chatbots can be leveraged to automatically gather and store lead information. Even after business hours, the chatbot can continue to actively gather leads. Your sales team can then start reaching out to these leads on the next business day. Since these are usually qualified leads, sellers will typically have an easier time making a successful sale.
Augment Human Workers and Efforts in Digital Marketing
Most doomsayers have given AI an unfortunate reputation: that it steals human jobs and may add to unemployment levels. However, the truth is very different from this fatalist perception. Yes, AI can work independently of human input. But the technology in itself is far too primitive to completely replace human workers or teams. The automation aspect is usually limited to repetitive but necessary tasks. These tasks don’t add significant value to the process. But they still consume a worker’s productivity.
An AI system can at most take over such tasks that don’t require an actively creative intelligence. But it may still require input and oversight from humans. Moreover, when parts of a worker’s responsibilities become automated, it offers them more time during a working day. Workers can then allocate this additional time to more productive tasks that only a human can do. So instead of replacing workers and teams, AI can actively add to their productive output.