We all dream of starting our own business and becoming our boss, but there is so much to learn before we do. One of the most important things you need to know about any online business is how to attract customers. Have you ever wondered how some online businesses attract customers like crazy? They seem to grow their customer base by the day while you struggle to keep up with your current customers. What are they doing that is so different from what you’re doing? The answer may be conversion rate optimization. In this blog post, we’ll discuss tips to optimize your conversion rates and increase revenue for your business!
Tip # One
Consider your audience and their needs. You need to know what would appeal to them if you want them to click on the link that takes them from your site (or social media page) to a product or service they are interested in purchasing from you. Be sure that there is enough information available about each of these products to know what the customer needs to make a decision. Suppose you are running a business regarding area rugs. You need to know what material and type of rug your customers will be looking for.
Tip # Two
Keep it simple and clear to understand. Your goal is to attract potential customers and convert them into the type of customer you would like them to be! If they are unclear about how something works or what benefits they might get from using your service, it’s not a good sign.
Tip # Three
Your website must be mobile-friendly so that your potential customers can easily find you no matter where they are surfing the internet from! Be sure to optimize for both Google search and Bing so that there is less competition when people go looking for what you offer online. Moreover, a mobile-friendly site makes it easier for your site visitors to buy what you’re selling.
Tip # Four
Think about where your potential customers are and which time zones they might be in! For example, if you know that most people who will use your service live on either coast or abroad. Make sure that those hours can easily be accessed during your business hours.
Tip # Five
Don’t just have a static page on your website because it’s not engaging your potential customers! Use images to show the quality of what you’re selling and make them stand out from the rest of the content found elsewhere on your site. This will help keep people reading, which in turn leads to a higher conversion rate.
Tip # Six
You’ve heard the old saying, “you only get one chance to make a first impression,” and it’s true! The design of your website must be both aesthetically pleasing and inviting but also simple enough for users to navigate around quickly without getting overwhelmed. Make sure that there are clear links between each section of the products. Imagine you are running a home furnishing business, and every item you sell must have its proper links. For example, there should be separate categories like sofa styles, bedding sets, curtains & drapes items for the windows in your house or apartment, accessories, and bedroom rugs to bring a pop of color into any room!
Tip # Seven
The best way to get visitors to your site is through social media. It’s free and an easy way for people to find you, but it won’t work if you don’t have something new or interesting going on all the time. You can share good deals and promotions by creating a Facebook “fan page,” which will allow you to post new deals and specials on your product line.
Tip # Eight
Consider how people will find you when they search for things that are similar to what you do. For instance, if there is an event going in the area of your business, make sure it’s easy for them to access information about it by posting a link on social media or through email. Be accessible to your customers. Easy access will make it easy for them to find you.
Tip # Nine
Offer free downloads periodically, as well as giveaways that are connected with your business and what you sell. You can also offer an incentive such as a giveaway if they purchase something or buy in advance, but the best way is always to give away things just because it’s fun. When people see a free item, they will go to your platform and look around to see what you have.
Tip # Ten
Offer discounts periodically, and be sure that they match the season as well as your company’s industry standards. For example, if wintertime and offers are being given on coats or jackets, make sure these items are offered for sale at discounted prices during this time of year.
Tip # Eleven
Provide incentives such as discounts, gifts, or giveaways to those who register for your newsletter. This way, they will know that you appreciate them and want to keep in touch with what is going on at your company. Furthermore, they will be more likely to buy something from you because of the discount and offers.
Tip # Twelve
Hire Instagram and youtube influencers to make posts or videos about your products and services. This will help you get a following with more engaged followers, which in return can result in an increase in revenue for the company. You can also offer discount codes in return for a shoutout on their social media accounts.
Tip # Thirteen
Don’t be afraid to test out different advertising platforms such as Google Adwords, Facebook Ads, Twitter Ads, and so on to see what works best for your company. For example, you might find that the audience of Facebook Ads is different from Twitter and Google Adwords, so it’s important to test them all out to see what generates a better ROI (return on investment).
Tip # Fourteen
Offer an incentive such as free shipping or discounted prices with the minimum purchase before you. Many businesses are doing this, and it’s a great way to get customers. If you need some guidance, check RugKnots(an online rug business). They offer free shipping and deals on many hot-selling rugs to customers.
Tip # Fifteen
Focus on your customer’s needs to keep them coming back for more! You don’t need to focus on the product or service only and provide customer support and ask about their feedback on what they may need to return. Keep a file with all of these suggestions so when you go to redesign, relaunch, or repair your product, you have these ideas on hand.
The Final Word
Do you want to attract customers and find success online? If so, be sure to follow the fifteen tips listed above! Your business will thank you for it. Just remember that for these techniques to work properly, many others have tried and tested and have proven to work time and time again.