Did you know that the average person in the US spends about 100 minutes every single day watching videos?
You must create high-quality movies and videos whether you are a professional filmmaker or just a video lover.
Today, creating excellent movies without the use of video editing software is almost difficult. Because there are so many video editing programs on the market, choosing one that is right for you will be difficult.
The fact that a video editing service advertises its products in fancy jargon to divert you from the most essential criteria makes the decision process much more difficult.
But, no worries. You’ve come to the right place. Keep on reading for our full breakdown of how to pick the right video editing firm or video editing professional for your needs.
Video Editing Service 101: What Does It Entail?
Let’s start with the basics.
Corporate marketing, customer testimonials, real estate, instructional films, and documentaries. There’s also event advertising, wedding videos, and other types of personal material. All of them may benefit from the usage of video. With so many diverse applications for video, it’s better to get the help of an expert.
However, before you can make a broad selection, you must first grasp what a video editor performs. Even with material that is just a few minutes long, film editing is much more difficult than most people think.
It may be a costly service, but it’s essential not to go for the lowest choice since you’ll end up with a disappointing and low-quality outcome.
A skilled video editor may do a variety of tasks, but the primary goal is to convey your narrative using film, sound, and graphics.
They may work with storyboards, screenplays, and performers. Or, they may be more engaged in the video’s production and final outcome. It will depend on their specialization.
They’re also responsible for making sure the video is appropriate for the intended purpose and platform. As well as any sound effects, background music, and sound bites.
A good video editor may be pricey, but it’s well worth it. They’ll go through your film and choose the best bits to make the final movie seem as good as possible, based on what you’ve asked.
A video editor may meet down with the customer and discuss their objectives.
Depending on what they’re editing, to ensure they understand what angle to take with the film. Whether it’s for marketing, branding, film or television, or personal use. A skilled video editor understands the significance of a clean final cut.
The Key Skills of a Video Editor
Plenty. First and foremost, they must be a natural storyteller. They must be able to see the end product and determine how to get there by taking raw video and creating the required cuts and edits.
They must also be familiar with all of the editing software and tools accessible today, such as Adobe Premiere Pro and Apple Final Cut.
They should pay close attention to detail, have excellent visual awareness, have a good sense of time, and have sufficient IT abilities. Patience and focus are also valuable skills.
However, you might have a certain kind of film that you’d want to be edited. It’s better to locate someone who has the expertise to meet your requirements precisely.
There are a variety of reasons why you may need a video editor, and limiting down your options can help you choose the finest expert for the job. For example, it’s pointless to have your wedding video edited by someone who specializes in documentary film editing.
While they’ll undoubtedly make it seem nice, they may not edit it properly to guarantee a flawless outcome for that particular reason.
Sure, many editing services may handle common material such as Christmas, birthday, and other personal films. Yet, it’s better to hire a professional if you have a business video that has to be edited.
Someone who excels in such a specialized area will not only have a wealth of information about how to edit your video. Even if it was taken on an iPhone, but they will also know how to get the most out of it.
They’ll also have a rudimentary understanding of marketing, branding, and creative direction. All of which are essential for producing really stunning corporate films.
The Process of Video Editing
So, what can you anticipate to happen once you’ve decided on a video editor? The editor, on the other hand, will examine the raw video you’ve provided.
Then they’ll begin integrating different portions of the movie, editing or transitioning other parts, changing audio levels to ensure that the sound is loud and clear, standardizing the formatting, sequencing shots, removing any unnecessary sequences, and merging videos together.
Text, headlines, captions, special effects, creative transitions, animations, and other elements that contribute to a rich video may also be included.
Furthermore, if you need specific extra effects, such as augmentation, high definition, color changes, or 2D/3D effects, it’s important to discuss this with your editor before deciding on one.
Expect the editing process to take a long time, particularly if the video is long or the customer has specific requirements, so don’t expect it to be completed overnight. And, if it is, it may not be of the highest quality.
If music is needed for the cut, a video editor may be able to find it, so you can either provide your own or let them utilize anything from their stock collection.
If you’re going to utilize music, be sure you’re not breaking any copyright restrictions, particularly if your project is for YouTube. In most instances, a professional video editor will be familiar with the relevant laws to verify that everything is legal.
Video Editing Software: Comparison Factors
At this point, you have a solid understanding of what video editing can look like.
Now, it’s time to zoom in on the different categories you’ll use if you decided to shelve select the right company or editor for the job. This is what you need to know if you’re in the market for buying a new video editing software that’s going to be more hands-on.
Cost and Budget
Decide how much you’re willing to spend as a starting point. Free video editing software is available, but it may have poor performance, restricted file format compatibility, a lack of key editing capabilities, and other drawbacks.
Higher-end software for professionals, on the other hand, may cost thousands of dollars and have numerous capabilities you would almost certainly never use.
Prosumer software should be considered since it should meet all of your requirements for editing videos on YouTube. Here’s a table that compares the prices of some of the most popular prosumer video editing software companies.
The Ease of Use
When purchasing video editing software, it’s essential to think about how simple it is to learn and master. The last thing you want is to spend months learning how to edit your first video after purchasing software.
To begin started, look for software that has video editing templates and auto express modes. You may make videos fast using auto (express) modes. By enabling you to input material, choose the desired video style, and have your film produced for you automatically.
Templates are pre-made video projects where all you have to do is replace the placeholder material with your own.
You’ll also want the video editing software to come with a number of tutorials so that you can learn how to use each function.
Tutorials are much more useful if they can be accessed directly from inside the application. This allows you to learn how to utilize a feature while editing, allowing you to get the most out of your learning and editing time.
Multi-GPGPU Acceleration and Video Format Support
Make sure your video editing software can edit the video output from your camera before you invest in it.
This is particularly essential if you want to edit footage captured with the latest drone, action, or 360 cameras. Video quality and formats are continuously changing, and software may take some time to catch up.
Most consumer-level video editing tools can export video in good quality and in the most common formats, so you can be certain that you’ll have no problem uploading your movies to YouTube.
If you want to make 4K movies, make sure you have a competent computer, ideally one with a dedicated graphics card, since processing 4K footage may take a lot of time and resources.
You might also want to learn how to edit an IGTV before you can nail down the right video format support that you’ll need.
A Downloadable and an Online Video Editor?
All video editors fall into one of two groups.
Video editors that can be downloaded and installed on your computer are known as downloadable video editors.
Your hard disk contains all of the video projects you’re working on. Downloadable video editors, in most instances, do not allow you to quickly move from one machine to another or work on the same video project with others.
Online video editors, on the other hand, need an Internet connection and operate within your browser. Unlike downloaded video editors, everything you work on is saved in the cloud and readily shared.
These video projects don’t take up any space on your hard drive, so you can access them from any device and pick up where you left off.
Excellent Customer Service
You may never need to utilize a company’s customer service, but when you do, you want it to be prompt and helpful.
Look for a business that offers a wide range of customer support options, such as phone support, product FAQs, and a forum community where you may get assistance from other customers.
Optimal Video Editing Features: Understand What You Need
Video editing options, both downloaded and online, cover a broad variety of price and feature ranges, as you’ll see.
So, how do you know you’ll be able to produce films that you and your audience will enjoy?
Well, let’s see those features and what they can provide to your video quality.
Ability to Add Text to Video
Text on video is crucial, particularly because many social media video views occur without sound. You may enhance the amount of time your visitors spend watching your video by doing the following.
- Subtitling a dialogue, a voice-over, or a film with a talking head
- During your video, make a list of important points.
- During a demo, annotating key areas of the screen
Furthermore, the greater your control over the typefaces, colors, and effects used in your video’s text, the better.
The transitions between your scenes are the next element to keep an eye on.
A good video editing program can help you become more specific about where your scenes begin and finish, as well as the impact that occurs between them. Some of your videos may benefit from a straight cut with no effects, while others may benefit from fading or swiping effects.
Transitions are particularly essential at the beginning and end of your video in order to capture your audience’s attention and encourage them to take action, such as clicking a link or subscribing to your updates.
Altering the Aspect Ratio
This is a significant issue. As you may have observed, video dimensions differ across social media platforms.
On Instagram, vertical video is growing, square video dominates virtually every measure across platforms, while YouTube continues to be dominated by horizontal video.
As a result, you’ll want to make sure that you can quickly optimize your films for each platform. Specifically, without having to produce a new movie every time—that would be a waste of time.
Video Editing: Explained
If you’re new to the world of marketing, or you’re a budding new company in dire need of a video editing service, things can be quite overwhelming.
There are professional video editors, video editing firms, and video editing software to keep in mind. Hopefully, our guide has shed some light on the main factors that make video editing a simple process instead of an overly complicated monster of a project.
And, if you liked our article, then you’ll love checking our additional tips and tricks. All will be available to you in our business and marketing sections.