Is your business on Instagram?
If not, you are missing out on crucial opportunities to crush marketing goals, grow your following, and sell more products. With the right strategy, you can take full advantage of what the platform has to offer.
Read on the learn how to create your own Instagram marketing campaign.
First, get super clear about your marketing objective. What is the end result of this exercise?
A marketing campaign can be used as means to obtain multiple ends. Gaining more followers, pushing certain products, and increasing brand awareness are all viable goals for an Instagram marketing campaign.
After deciding on a goal for the marketing exercise, now you must get even more clear on the target result. To do this, marketers often rely on SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound).
Running an idea through these five criteria cuts out any non-essential aspects of the campaign. It gets to the heart of what your business wants to achieve, and the urgency with which it needs to be done.
Decide Your Approach
With a SMART goal in place, it’s time to move on to content strategy.
How will you connect with your customers?
How often, and at what times of the day will you talk to them?
If you haven’t already, dig deep and research your target audience. Create a buyer persona. This will help you uncover answers to the above questions and more.
If your Instagram marketing campaign involves audience growth, targeted ads may help you garner a following outside of your current network.
If you want to leverage your current audience, posting directly to your page may be most effective. User-generated content can also generate social conversations within your current network.
Uncommon Ideas for Instagram Marketing Campaigns
Businesses commonly use Instagram for one of two reasons: as a digital shopfront and/or advertising tool.
Yet there are so many opportunities to leverage the platform for all it has to offer.
If your campaign involves time-sensitive assets, like a contest or sale, Instagram stories are already time-bound by nature. Stories are also good for creating quick brand updates that do not involve a full post.
If your advertising budget is limited, leverage your own creativity through Instagram reels. Once uploaded, reels circulate throughout the Instagram ecosystem.
If users find the reel interesting, it will continue to spread to other users. It’s not uncommon for great reels to receive thousands of organic views within the first hour of uploading.
Tap Into Influencers
Influencers are another advertising alternative to consider when planning your campaign. If done correctly, influencers can generate thousands of real Instagram likes for android and iOS users alike. They have large organic followings that trust their content.
Check who is currently following your business on Instagram. Chances are there might be a few micro-influencers already interested in your products.
If that’s the case, reach out to them directly. They may already be willing and excited to make content for your business.
Make Your Campaign a Success
Creating an Instagram marketing campaign isn’t hard. But in order for it to be successful, you must create a campaign with a clear intent and end result.
Be sure to check out our blog for more marketing tips.