Social media is a very powerful marketing, exposure, branding, and communication tool. If you use it properly you can help your business fly high to the top of the search results in Google. This article will share seven ways you can run your social media page like a true SEO professional.
Publish High-Quality Content
One of the biggest differences between a true SEO pro and a blog that writes about irrelevant topics is the level of content they publish. Professionals do not post articles filled with just keywords in hopes of getting better rankings.
They write content that is both user-friendly and helpful to potential customers. If you have low-quality content, then you will lose lots of traffic from people who want to discover quality SEO techniques, without being bombarded by awful grammar and spelling mistakes.
Make Sharing Your Content Easy for Users
You might have heard that it is important to create engaging content that your readers will love. If you have, then you need to know that great content is half the battle in the world of social media marketing. Producing amazing content is indeed very important, but giving your readers an easy way to share it with their social connections is just as vital.
If you have gone through the stress of researching, and producing high-quality content, it would be a shame if enough people don’t see it because the option to share was not easy to find or clear enough.
Optimize Your Social Media Profiles
Everyone is on social media, but the perfect social media account is not something that’s just tossed together. The truth is it requires a lot of dedication and hard work to look like the professional pages out there.
If you want to run your social media accounts like a true SEO professional you have to be willing to put in the legwork. Some of this legwork involves, clarifying your brand name, uploading a quality profile picture, updating your bio with relevant information, linking your website, etc.
Optimize Your Images for SEO and Social
The picture that you use on your social media page is just as important as your profile photo and cover photo. Managing your social media page like an SEO professional means you will want to portray yourself as being knowledgeable on all things internet marketing.
This usually includes images that are search engine friendly and easy to share on social media platforms. Pre-optimized images are best suited for social media by far. They can be used in various advertising campaigns or on your website as well.
Build Relationships Through Active Conversations
SEO for your social media accounts is just like SEO on your website: backlinks are the main factor of success. On your journey to ranking at the top of the Google search results, you need to tap into the positive results from knowing what your potential customers feel via social media.
You’re missing out big time if you don’t actively engage in conversations on your customer’s business Facebook page. If you don’t actively engage in conversations with the people that comment on the company’s Facebook page, you are missing out on opportunities to make connections.
Evaluate Your Social Media Marketing Operations
A lot of businesses do not bother to implement such marketing metrics. They may say that it’s very difficult to measure and compare the performance of your efforts on different social media sites since these might vary in terms of their audience sizes, the volume of traffic, and the type of content.
However, measuring your social media performance will give you a better understanding of the kind of ROI you are getting for your time. Without measuring, it can result in doing things ad-hoc without knowing how effective your efforts are.
Craft Compelling Social Media Post Captions
The headline is an important cog in any type of marketing message. If you’ve taken a visitor to your website, where do you think their eyes will focus first? On the headline or the subheadline? If they cannot read what is written in the headline, such as in many online ads, then they won’t spend enough time to read what is written in the subheadline and body copy.
This is why your social media posts need to have headlines that are not only compelling but also easy to read so your visitors will find out what you want them to know before they scroll down. The same goes for pictures. If you are going to upload a picture, make sure you accompany the image with a compelling caption.
Any move you take to improve your social media efforts should be in line with your SEO goals. You won’t lose traffic from either side this way. You shouldn’t overlook these effective social media and SEO integration tips if you want to succeed with social media for SEO.