The saying goes, “first impressions are everything,” but we’d like to take it a step further: people don’t just make their first impression on you when they meet you or even when they hear about you. They make it the moment they see your product packaging.
Think about it: if you’re browsing at a store and you see two bottles of shampoo that are the same size and price, but one has a sleek-looking label and box while the other is packaged in a generic bottle with generic labeling, which one are you going to choose?
Packaging isn’t just the outer wrapping around your product—it’s crucial to your brand identity. It’s what separates your product from all others on the market. Proper packaging can help build your brand presence, reinforce your brand values, and help reinforce your expertise—all before anyone even interacts with your product.
With that in mind, read on for a detailed guide on how to improve your marketing with quality packaging! From working with food packaging supplier in Canada to developing a strong theme for your product line, we’ve got all the tips you need.
Protection and Safety
Your product needs to be protected. It’s a simple fact: customers want their purchases to arrive safely and in good condition. If your packaging fails at this, then it is not doing its job correctly.
Your packaging should be durable and able to withstand bumps and falls. If the customer wants to keep their box (or bag, or whatever other form of packaging), then they should be able to do so without worrying that the next time they open it, the contents will come spilling out.
Promotional Value
Quality packaging is a great reason to stop and pay attention to it, but it also has the ability to keep customers engaged in your brand. If you don’t want the packaging to simply be tossed aside after a customer unboxes their product, you will need to incorporate some clever design elements into your packaging.
One of the ways that companies have used clever packaging design is through interactive elements. For example, if you were selling headphones, you could use an insert that explains how your customers can get a better experience by downloading certain apps for their smartphones. Or, perhaps you sell fast-food items and include information about your nutrition facts (with the hope of dispelling some common health myths).
Another effective way to keep people engaged with your company is by using QR codes in your packaging. QR codes are small images that customers can scan with their smartphones that link them directly to a website or other online content. A good example of how this has been successfully done is with restaurants like Pizza Hut, which have used QR codes on pizza boxes to allow loyal customers direct access to exclusive content such as coupons and store locations. This allows them to easily track which marketing efforts are working and provides them with an easy way for people who have liked what they purchased from Pizza Hut prior can continue engaging with the company in a more meaningful way.
Clear Labeling
You may not know it, but people will judge your product based on its packaging. Packaging and labeling are often the first impressions of a product, so if there’s not enough information or it doesn’t look appetizing, they might be inclined to put it back on the shelf. Make sure customers know what they’re getting when they buy your product by clearly labeling it with ingredients, nutrition facts, and any other important information.
Emotional Impact
The way you play with your customers’ emotions is not limited to just what’s inside the package. In fact, you can use the very physical packaging itself to evoke a desired emotional response. The colors and fonts you use, for example, have an impact on how people feel about your product. One study suggests that bright colors like red and yellow increase heart rate and overall excitement, while blue evokes calmness (just imagine gazing at a blue sky).
You can also choose images that enhance your product or tell your story. For example: If you are selling beef jerky from a small artisanal company, consider stamping images of cows or farmers onto the packaging. The idea here is to showcase the personality of your company or brand by telling stories that relate back to it.
Differentiate Products
Differentiate your products from your competitors by giving them a unique look and feel. Different colors, shapes, sizes, and materials can all be used to differentiate your products. It’s important to differentiate yourself from the competition in any way you can.
- Don’t be afraid to try something different. You never know where it might take you.
- Use packaging to tell a story about your product to help it stand out from the crowd.
Brand Identity and Personality
A brand is more than just a logo. It’s more than a product. It’s the underlying promise behind what you sell, and it helps to make your product easy to recognize and remember, which in turn helps consumers understand how it will make their lives better. Branding also helps differentiate your product from your competition, so it’s important to develop a strong brand identity that will set you apart from others on the shelf.
Packaging can be used to reinforce your brand identity by incorporating the same colors, fonts, and other design elements found on your website and marketing materials, as well as those used in-store displays and other advertising channels.
Additionally, packaging can help create a personality for a brand through design elements that mirror the characteristics of an ideal customer or tell the story of who they are or what they have achieved. It can also include call-to-action messages or tidbits designed to further engage consumers or get them interested in learning more about a company’s story.
With Good Packaging, You Can Bring in More Sales and Improve Your Image At The Same Time
Packaging is the first thing a customer sees when they come across your product. It’s a reflection of the quality of your product, and it also creates a lasting impression that can either make or break your reputation as a brand.
Quality packaging is essential for any kind of product, no matter how big or small it is and can work wonders for your marketing campaign. Here are some ways you can improve your marketing efforts with quality packaging:
- Good packaging can be used as a form of advertising. Your packaging should not just be printed with information about the product but also strategically designed so that it attracts attention from customers in-store or online. A well-designed package catches people’s eyes and gets them to stop and take notice of what you have to offer, which then influences their purchasing decisions later on down the line.
- The right type of material will help you extend the life cycle of products so that they remain in good condition until they reach consumers’ hands – this means less wastage overall! Additionally, when consumers know that their goods have been packaged well, then they have more confidence in buying them again next time around (and spreading positive word-of-mouth).
