Content is king when it comes to marketing your business. This has been proven time and time again, whether it is building fresh, innovative websites, building social media platforms to share viral content, or writing blog posts and sharing them with your followers. In recent times however, there has been a significant improvement in how video content translates over to viewers. In fact, video marketing could be the top format that you can’t avoid as a company promoting your business. It is effective across multiple platforms, gives you flexibility in the broad range of video formats, and is more likely to garner genuine engagement and follow up with viewers who could be your future customers, this article will also briefly touch on the benefits of working with a video production company.
Get more information across
The video format allows you to get across much more information to the viewer in a short amount of time than it would be if you wrote all of that information down. Whether you choose to upload an instructional how-to video, a straight up advert, or a video testimonial, a lot more can be said in a video, without losing the interest of the viewer, than it can be in other forms of written or visual marketing.
Engage with the viewer
We all spend so much time scrolling on our phones, the average person must watch over an hour of video each day just on their mobile phone alone. If you think about how much time is spent on social media platforms, and how social media such as Facebook and Instagram have shifted more towards video formats, alongside TikTok which is solely a video platform, and you can see how it could be the best choice of marketing tool to connect with a modern audience.
Most modern customers want to learn more about a product or service in the fastest, most effective way. This would be video. There is a bigger engagement rate with video than there is for any other type of marketing tool. When a viewer is engaged, they are more likely to take that next step and get in touch with you, whether to enquire about a service, buy a product, sign up to a mailing list, or just start following you on social media and begin commenting and sharing.
Be clear in your messaging
Consistency is key across all communication and branding. This much is clear. Creating video content for your business is a great way to get a message across in a clear and concise manner. There are different formats of video to choose from, including adverts, tutorial videos, employee training videos, social media viral videos, video testimonials from clients, to name just a few. Once you have decided what message you want to get across, choose the correct format and get to the heart of the matter. Communication is so important between you and your customers. Video content is one of the best ways to convey a clear message, whatever that message is.
Enhance search rankings
As video has become so important as part of wider marketing efforts in recent years, we’ve begun to see how important it can actually be to improve Google rankings and make it easier for future customers to find you through search engines. A company website with a video or multiple videos present is much more likely to generate high traffic numbers. It also makes it much more likely that your website will appear on the first page of Google search results if the video and site is well optimised. Remember to tag the video well, include descriptions with keywords that matter, and wherever you post your videos, link back to your website or specific products and services discussed in the video.
Live streams and tutorials, live Q&As across multiple social media platforms and company websites has changed the game when it comes to direct communication and interaction between brands and consumers. Facebook live, Instagram live, and other platforms allow you to book in live sessions where your customers can jump online and ask you direct questions. It makes for a genuine encounter, authentic relationships and connections between brands and consumers, and can also provide a peek behind the curtain to humanise a brand.
Working alongside a professional video production company will do wonders for the branding of your business. As video marketing has become more important to the overall content marketing and branding of businesses within myriad industries and sectors, it has become crucial to find that partnership that works for your specific company. There are great benefits to be found from choosing video content as one of your main marketing techniques, and in the right hands and the expert support of a production company with the skills and experience, you could soon be making waves, engaging with a wider audience, and building your brand into a behemoth.