SEO is ever-evolving. The practices and techniques that once produced fruitful results no longer work now. With every update from the search engine giant ‘Google’, things change for SEO experts. Having said that, if you have gotten a grasp of how things work in the SEO world, you are certainly a step ahead of your competitors. And this is certainly what every SEO company in New York aims to achieve.
With so much information about SEO, such as what works and what doesn’t, users can easily get confused, overwhelmed, and, worse, misguided. Baseless myths and misconceptions found online about SEO add further fuel to the fire.
In this article, we have discussed some of these commonly spread myths about SEO and debunked them. Read on to find out more about them:
Google’s Policies Complicate SEO
In some ways, it does, but not entirely. If you are doing SEO the right way, there won’t be any repercussions for you after Google has changed its policies. Only those get affected adversely who use dated techniques or are doing SEO the wrong way.
Google Only Gives Traffic to Popular Blogs
A website/blog with high DA is more likely to get traffic. That certainly makes sense. However, this doesn’t mean that your website or blog doesn’t stand a chance against them.
It’s true that Google may give such a website a higher rank, but new blogs/websites have an equal chance of getting traffic. The key here is using the right SEO practices. If you know your way around SEO and are devoted to your task enough, there’s nothing that can stop you from ranking among the top results. It’s as simple as that.
You need to identify effective strategies to be able to do so. However, bear in mind that these strategies change from time to time. Therefore, what you have learnt now may not produce long-term results for you. Just like SEO, your learning should continuously evolve as well.
Keywords Do No Matter
How many times have we heard that keywords no longer matter for SEO? This, however, is absolutely wrong. It’s keyword stuffing that’s no longer relevant, not keywords. You cannot now get the search engine’s attention by stuffing keywords everywhere in the blog post. At the same time, you can’t rank without using keywords as well.
Simply put, keywords act as clues for the search engine. They tell them what’s inside the link. But, the use of keywords can only be effective if they are used wisely. Firstly, you have to identify primary and secondary keywords. This is the trickiest part here and certainly, not the simplest of tasks. You may have to take the help of a paid tool for this purpose.
Once you have found the relevant keywords, the next, and again a little complicated, step is to incorporate them into the content in the most organic way possible. It’s important that you use them in the Title, H1/H2 and introduction for a better effect. However, the placement shouldn’t look forced. Otherwise, it will jeopardize the quality of your content.
Guest Blogging Doesn’t Work Anymore.
Guest blogging doesn’t work if you’re not doing it right. You must be wondering here what’s the right and wrong way of guest blogging!
If you are using it as a shortcut to rank your website, Google won’t rank you. Google is smart. It understands user intent. But, using the right way i.e. writing quality content for an authoritative website, can do the trick for you. It’s all about your intent and the quality of the content plus the website.
Google Identifies New Posts
It DOES discover new posts, albeit only on blogs that are well-established. If your blog doesn’t enjoy a lot of popularity, you need to work hard for Google to discover your new posts. And for this, you can try different approaches. One of them is trying Google Search Console. Using this method, you can connect with Google, and the search engine will know what you’ve been doing with your website. In simple words, it keeps Google in the loop with what’s happening on your website/blog.
In a nutshell, SEO holds great importance for a business. So, don’t let these baseless myths ruin the prospects of your website to rank among the top search engine results. The right thing to do is to give this responsibility to a reputable local SEO firm and let experts do their job. Of course, it’s important to learn about SEO and Google’s relevant policies, but an important task, such as search engine optimization must be handled by experts only. Doing this on your own can leave you behind in the fierce competition that’s prevalent in the current digital era.