Tuesday, March 21, 2023
  • Lifestyle
    • Food
    • Health
    • Home Improvement
    • Living
  • News
    • Politics
    • Science
    • Science
    • Streaming
    • Sports
  • Digital Marketing
    • SEO
    • White Hat SEO
    • Blogging
    • Link Building
    • SEO
    • Social Media Marketing
  • Travel Guides
  • Web Hosting
CONTACT US
No Result
View All Result
Home Real Estate

Pitch Deck Tips In The Real Estate Business

landscape photography of bungalow house

There are many tips to be considered when it comes to pitching a business or investment opportunity. In the world of real estate, there are some very specific pitfalls that you should avoid at all costs while crafting your pitch deck. It is especially important in this industry where investors can be a little risk-averse and nervous about their money.

For that, here are some tips.

Source: mohaned_hasan/Pixabay

  • Avoid Confusing Language
  • Business Plans Vs. Pitch Decks
  • Pitch Decks Should Be Tight
  • Pitch Decks Should Be Focused
  • Industry-Specific Terminology
  • Take Your Time
    • In Summary

Avoid Confusing Language

In a business proposal, there is usually a lot of technical jargon thrown around. In the real estate industry, however, you want to avoid confusing or alienating any potential investors with your unique terms and acronyms. You should do your best to explain even the most complex commercial real estate concepts in layman’s terms so that the average person can understand it.

Most people have a general understanding of what a house is and how it works, so you should actually avoid using this as an example in your deck. It’s too easy to confuse the majority of people with terminology that they may not be familiar with, such as ‘cash flow.’ There are other more exotic terms that also need to be avoided.

Avoid using words that have a negative connotation in your pitch deck examples. For instance, the word ‘distressed’ typically calls up images of foreclosure and bankruptcy in most people’s minds. Instead of painting a picture of a trouble property, you should consider describing it as a ‘value-add opportunity.’ This way, you’re giving a more flattering picture of the asset during a market downturn.

Avoid using terms that may have different meanings depending on which industry your investor is from. You should avoid sayings such as, ‘It’s time to harvest our efforts’ or ‘We have been unduly hampered.’ While this might seem like common sense to most people, it’s not uncommon to see phrases like this in a business plan.

Business Plans Vs. Pitch Decks

Many real estate entrepreneurs fail to realize that a pitch deck template is very different from a business plan. In most cases, your pitch deck can be anywhere from ten to fifty slides long while traditional business plans tend to run around 100-150 pages.

The purpose of your pitch deck is to get an investor interested in doing business with you, so you should avoid bogging it down with all kinds of charts and graphs. They may not be able to see past the sheer number of slides if they are inundated with too much information at once.

If investors are interested in what you’re doing, they will ask for the more complete business plan. That’s when you can fill in all of the details that investors want to see.

Pitch Decks Should Be Tight

You should aim to get your entire pitch deck down to about ten slides so it’s quick enough to get through but detailed enough so an investor doesn’t get overwhelmed. You should also be prepared to do a quick pitch in person if the potential investor is interested enough.

It’s important not to leave out key details, but it’s equally important not to overwhelm your listener with too much information at once. If they want more, that’s what your business plan is for and you can expand upon what you know they are interested in.

Source: mohaned_hasan/Pixabay

Pitch Decks Should Be Focused

Again, you are aiming for your pitch deck templates to be around ten slides. If there are any additional slides that aren’t directly related to the business opportunity at hand, they should be eliminated immediately.

You want your investor to focus on what you’re offering and not get bogged down with extraneous information. Everyone loves a good infographic, but they should be reserved for websites and magazines rather than your pitch deck.

You also need to make sure that you don’t overload on too much information in one slide. You want to keep your pitch deck design  tight, so make sure that your bullet points are clear and concise enough to convey the idea without taking up too much time.

Industry-Specific Terminology

It’s important to make sure that you remove industry specific terminology from your pitch deck and replace it with more common terms that anyone can understand, such as ‘return on investment.’ Here is a list of some other commonly used acronyms:

ENH – Enhance FF&E – Furnishings, Fixtures & Equipment

PP&E – Plant, Property and Equipment

ARV – After Repair Value

SPM – Standard Percent of the Market

AUM – Assets Under Management

NCS – New Construction Stage

NCO – New Construction Opportunity

REO – Real Estate Owned SFR – Single-Family Residential

HTL – Hotel

Take Your Time

Don’t treat your pitch deck like it’s a rough draft that you can edit later. Take the time to make each slide polished and professional looking, even if you end up throwing half of them away in the end.

Your pitch should be honest and concise while presenting yourself as an experienced businessperson. It will be the first impression that you make on an investor, so it has to be absolutely perfect or they may not give you a second chance.

Take your time, show off your best work and you’ll find yourself with the funding that you need to make your real estate dreams come true.

For the impression you need to give in your pitch deck, check out Venngage. 

In Summary

The real estate business is a difficult one. The marketing and sales processes are important to the success of a company, but it can be tough to come up with an effective pitch deck for investors. If you need help creating your own sample pitch deck, here are some helpful tips from professionals in the field.

READ NEXT

white concrete building

Layers of a capital stack and repayment priority enjoyed by each

by Allen Brown
December 7, 2022
0

All real estate investment deals operate on certain principles. Every transaction differs from the other and carries a varying degree...

silhouette of woman standing on veranda

Commonly Asked Questions About Living In Singapore

by Allen Brown
September 29, 2022
0

Moving to a new country is always going to be a journey of discovery. Once you are off the plane,...

closeup photo of red and white bird house

How To Acquire A Housing Property In Tartesso

by Allen Brown
September 1, 2022
0

Purchasing a home in the quickly developing master-planned Tartesso community in Buckeye can be exciting, but the home buying procedure,...

gray wooden house

Why many foreigners decide to move to Florence

by Allen Brown
September 1, 2022
0

Do you want to move abroad and you are considering Florence as your main option? Are you looking for more...

white bed comforter near glass window

3 Factors To Consider While Shortlisting Your Ideal Home In Real Estate 

by Allen Brown
July 9, 2022
0

Looking for a home in this booming real estate market is no easy task - you might not find something...

white chairs and table on white floor tiles

What Makes an Effective Real Estate Brochure

by Allen Brown
June 27, 2022
0

There are different types of brochures, each designed for a specific purpose. When it comes to real estate, the most...

Recent Posts

buisness.

Do You See Yourself Opening up a Business

March 10, 2023
female executive manager team

Do You Have the Qualities to Lead a Company

March 6, 2023
black and white dining table and chairs

Tips and Advice for Creating a Minimalistic Interior

March 5, 2023
zonedesire1

Kayosports.com.au/Connect: How Do i Connect Kayo On TV

March 2, 2023
images 009

Streamline Your Human Capital Management Systems With HR Automation

February 24, 2023
bulb image

Tips For Comparing Electricity Rates to Save Money

February 21, 2023
zonedesireimages01

Spotify Web Player – The Easiest Way to Stream Music

February 10, 2023
photo 1653669485546 7389365ca840?ixid=MnwyNjYzNTl8MHwxfGFsbHx8fHx8fHx8fDE2NzYwMjYzMDI&ixlib=rb 4.0

5 Assertiveness Tips That Will Boost Your Job Prospects

February 10, 2023

Copyright © 2019-2022 Zone Desire.

Navigate Site

  • About
  • Advertise
  • Accessibility
  • Terms of use
  • Privacy policy

Follow Us

No Result
View All Result
  • News
    • Politics
    • Business
    • World
    • Science
  • Entertainment
    • Gaming
    • Music
    • Movie
    • Sports
  • Tech
    • Apps
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Food
    • Fashion
    • Health
    • Travel
  • About Us
  • Advertise with us

Copyright © 2019-2022 Zone Desire.