Ever since the deadly pandemic hit the world, things have changed, and virtual events have become an integral part of our daily lives. From webinars, conferences to interviews, everything happens online – all thanks to digitalization. Luckily, the phenomenon of virtual events has been pretty successful because of its flexibility and convenience. After all, anyone can be a part of a global event while sitting at home.
With a few innovative ideas and practices, business owners can even tap into new markets and capture more people. Likewise, they can talk about different events as circumstances and industry dynamics change. However, one thing you have to ensure is the ‘audience experience’ in virtual events. Instead of a boring presentation, make the events engaging and interesting to keep the audience hooked. Perhaps, you can provide unique content or interactive elements to make people feel involved in the virtual event.
If you can’t think of anything creative, let us help you out. You can employ a corporate event management firm to assist you in planning an event for your company. These experts will ensure that the space is set up, the entertainment plan is in place, and that everyone has a good time. This can be a great way to take some pressure off of your company’s upcoming events.
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1. Host a Magic Show
Most business owners host corporate events as a primary means of getting their employees to bond and connect. Hence, it can get pretty challenging for event organizers to make the event entertaining, memorable, and inspiring. So, why not try something unique this year? Perhaps, you can surprise employees with a virtual magic show. Believe it or not, a comical magic show at a corporate event can offer a wide range of entertainment.
Therefore, look for renowned magicians and boka trollkarl for your upcoming event. Professional magicians can uplift the energy and enthusiasm levels of your guests throughout the show. In addition, you can exchange some laughter with employees and give everyone a break from their hectic routines and work schedules.
2. Opt for Live & Pre-Event Polling
Clients who attend corporate events are keen to learn about businesses and unfold their vision and mission. Well, this doesn’t have to be boring. Business owners can opt for pre-event and live polling to improve audience engagement. The pre-event polling will make the audience feel that you are tailoring the virtual event as per their needs. In turn, the engagement will be higher since they can relate to the content.
Similarly, live polling could be an excellent way to interact with the audience. It makes people feel heard as they give input and contribute towards the company’s goals. It doesn’t mean you have to design a perplexingquestionnaire for polling; instead, some multiple-choice questions can boost engagement in the virtual event.
3. Bring a Passionate Presenter
One of the differences between conventional and virtual events is that people find it easier to multitask or leave during an event. Individuals can switch off the laptop or move to another task while attending the event. To ensure this doesn’t happen during your event, bring a passionate presenter on board. An exciting speaker can light up the crowd while drawing their attention. In addition, the presenter should have an excellent command of the topic of discussion to keep the audience hooked.
Moreover, you can look for industry influencers. They can encourage many people to be a part of online events, giving you additional brand exposure. Also, try to maintain an informal tone for the participants to engage and connect with the presenter on a larger scale.
4. Use Interactive Features
Undeniably, getting people to speak in front of an audience can be pretty challenging. And without audience engagement, the event sounds more like a business presentation. Hence, it is best to use interactive features like Q&A sessions, polls, and chats in such situations. It bridges the communication gaps and encourages people to participate in the event. Perhaps, you can ask a moderator to manage the conversations between audiences and presenters.
Additionally, your event platform can integrate widgets for surveys. The speaker would ask compelling questions to spark responses from the audience. Then, they can display the results on the screen to ensure every attendee can see, respond, and engage in the event.
5. Host a Social Media Contest
With an increasein dependency on social media, don’t forget to make it a part of virtual events. It doesn’t mean you have to host an event on social forums; instead, a few event hashtags can come in handy. Your audience will use these tags when talking or posting about the event, offering excellent brand exposure. In turn, you can track the hashtag and run contests on these forums.
Before that, you must provide audiences with ideas and suggestions about posting creative things on social media. For example, ask people to upload a picture of themselves attending the event. You never know; some individuals might have a creative setup while others might be attending the event from the beach. For the person with the most creative setup, you can offer a prize. Also, encourage people to ask questions through Twitter with a hashtag since that would give more exposure to your business.
6. Leverage Gamification
Undoubtedly, gamification can do wonders when we talk about audience engagement. So, how about integrating an element of gamification into your virtual event? Maybe, you can create a virtual booth that attendees will visit and receive points. Above a certain threshold, you can even offer them a prize. In addition, host a small contest in each booth and encourage the audience to engage with sponsors. For instance, you can have spin the wheel, darts, or other games at these booths.
Moreover, ask the organizers to create a system that assigns points to attendees based on their level of interactions. The more people engage with the management and staff, the higher points they would receive. That way, your audience will pay attention to the session, which is an incredible way to increase engagement at virtual events and conferences.
Final Words
Virtual events will continue to become more prevalent in 2021 as organizations need a way to host events. With COVID-19 wreaking havoc globally, there is no better time than now for companies and individuals alike to explore hosting digital content instead of physical conferences. The ideas listed above are surefire ways that any company can successfully execute an online conference without sacrificing quality or running into too many roadblocks along the way!But remember, engagement and interaction should be your utmost priority. You have to think creatively about keeping the audience focused and inspired by making events fun and entertaining.
