While you can expect some visitors to land on your website and leave immediately due to one of the several reasons, having a very high bounce rate usually indicates that there’s something wrong. Not only is your website not living up to the expectations of the visitors but also you are driving your search ranking down. You need to identify the reasons for your high bounce rate and rectify them.
What Is a Bounce Rate?
According to Google, a bounce is a single-page session on your website by a visitor. It refers to a situation where a visitor leaves after viewing only the page he first visits. Whether the bounce rate is high or not depends on the kind of site, the industry you are in, and what your goals are. A high bounce rate may not be necessarily bad. According to Search Engine Journal, if a page delivers all the information the visitor is looking for, the user can exit without needing to visit any other page. Some of the main reasons for a high bounce rate:
Slow Page Loading Speed
Even though Google factored in page loading speed into its ranking algorithm as far back as 2010, it is now placing a renewed thrust on it because it wants to promote content that is beneficial and results in a positive user experience. A slow site is not conducive to a good user experience because they want access to the information fast. Users will likely abandon a page if it takes more than a few seconds to load, especially if they are browsing on a mobile phone on the go or while they are multitasking. There are quite a few tools that you can use to review your page loading speed. Typically, the main culprits are reducing third-party scripts, compressing heavy images, and slow servers, observes a leading New York City SEO consultant.
Low-Quality or Non-Optimized Content
Visitors may be leaving your site because the contents are low-quality, irrelevant, or non-optimized for the target audience. You can find out how good the content quality is by placing yourself in the shoes of the visitor and finding out whether the content fulfills the search intent. The content must also be optimized for the audience, so you need to know what level of visitors you are targeting. If you are looking to engage highly-educated and domain specialists, you cannot use simple high-school student language and content. Also, you need to make sure that the content is easily readable with header tags and a logical approach to content presentation. Above all, make sure that the content is relevant to the audience, original, and adds value to readers. Get more at Jhdhasdsfg.host.
The very purpose of having a website to inform and lead visitors to convert is defeated if it has a very high bounce rate. Using Analytics, you must make sure that the site is properly targeted, and it loads fast even on mobile devices. Most importantly, the content should fulfill the search intent. Reviewing the page content as well as the accuracy of the title tag and Meta description can point to the direction of the necessary improvements.