Digital marketing is something that has become more and more important over the last decade or two. Before this, online advertising was very misunderstood and under-developed with simple banner ads on pages and no proper consumer targeting. Nowadays, however, it is the powerhouse behind half of all global adverts.
All businesses need marketing and law firms or lawyers are no different. To promote and sell your business as a lawyer, you will need to tap into the digital marketing sphere. If this is something you’ve never considered before, have no fear, as we are about to walk you through everything you need to know; the basics of digital marketing for lawyers.
Email Marketing
One of the top but often most overlooked digital marketing tools is a classic: the email. Email marketing, newsletters, promotions, and more are all great ways to keep in touch with clients and grab new ones. We spoke to Cesar, a paralegal, and marketing professional from https://www.consultwebs.com/email-marketing/ who explained to us how “Email marketing is still one of the strongest and most engaged with types of online marketing.” Studies show that people interact far more with email than they do with a banner or pop-up adverts, for example.
It’s not as simple as sending blanket emails to thousands of addresses in the hope of finding new clients, though. You want to write engaging, thoughtful pieces of content that your constituents may enjoy reading. Things such as how-to guides, community newsletters, or interesting case histories make for great reading.
Link back to your own website throughout to drive more engagement with your site and generally make yourself known as a successful and well-educated lawyer. This will help potential or past clients feel comfortable and trust you, leading to having a strong and trusted name within your community.
Social Media
Believe it or not, it can actually be useful to market your practice on social media, too. While you might think social media is a place for models or musicians to sell themselves, a well-targeted ad can actually be thoroughly effective through social media for any type of business.
Remember, all kinds of people use social media. So, if you know your target market’s location, age range, and other stats, then you can send well-thought-out, targeted adverts their way. This is another way to slowly become a household name within your community, building recognition and trust with your potential clients.
Boost Through SEO
If you haven’t already jumped on the SEO train, you should. SEO stands for Search Engine Optimization, also known as the processes used to ensure your website appears higher up the search engine results pages when people are looking for lawyers. How is it done? Through a combination of clever strategies, the most common of which is by creating backlinks. Effectively, the more high-quality pages link to your site, the higher-ranked google places you.
Their clever bots see you as a well-linked page and therefore you climb the ranks. However, the content has to be good, you can’t just post thousands of links on blogs, the bots will spot that. So hire an SEO company to build you a web of backlinks and watch as you creep up to page one on Google.
Blog Regularly
Having your own blog can help build your popularity, too. Not only can blog posts become an essential part of both your SEO and email marketing strategies, but they can also help drive traffic to your site. A good, well-written blog is a fantastic way of showing off your legal skills and knowledge, once again making people more trusting and likely to hire you.
Use a CRM Software Package
We understand that writing blogs, email posts, social media ads and monitoring them all the time sounds like a full-time job. Well, it can be. But, you can hire writers to write your content and you can use CRM software to manage your campaigns. CRM software often encompasses all of your different marketing channels, bringing them all into one place making it easy to track which are working and which aren’t. It can then help you focus more of your efforts in the right places, targeting the right customers. You can even use it to track how many clients followed through from an advert to become a paid client.
With these four simple steps, you can make a big leap forward in digital marketing, driving more people to your website and slowly but surely getting more clients on the books. There has never been a better time than now to get involved and start marketing your law firm digitally. What are you waiting for? Start your digital marketing journey today.
