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Expert Advice For People Interested In Starting An E-Commerce Venture

Allen Brown by Allen Brown
December 7, 2021
in Business
Reading Time: 4 mins read
person using black tablet computer

Photo by Brooke Lark on Unsplash

Starting an e-commerce venture is a great way to make money. You have the potential to be your boss and you don’t need any special training or certification. All you need is some basic know-how, some funds, and a little bit of luck.

  • How to Find Products
  • How to Price Your Products
  • How Much Inventory to Buy
  • How to Set Up Your Online Store
  • Marketing Your Store
  • Customer Service

How to Find Products

The first step in starting an online store is to find products to sell and software to use. You’ll want to think about what you’re good at and what you’re passionate about. If you can find a product that you love and know a lot about, it will be much easier to sell. Once you’ve decided on the product, it’s time to find suppliers. There are tons of ways that people choose their suppliers; here are some common ones: 

  1. You can start with Google. Search for “electronics supplier” or “clothing supplier” along with the name of your state. Do this for several different searches until you find at least two good sites offering wholesale prices on items you would like to sell. 
  2. As an alternative, you could do some local research and talk to people who may know where you can get products wholesale. For example, if you want to sell clothing, go out and ask around; chances are someone knows someone who works in retail and could point you in the right direction. There are tons of places to get wholesale merchandise these days; all it takes is a little bit of work to find them. 

Once you find two or three great sources offering wholesale prices, reach out and contact via email; include your company name, what you’re looking for, and a list of the products you’d like to order. Most suppliers will want you to place an order worth a certain dollar amount, so make sure you have enough money saved up before reaching out. 

How to Price Your Products

The next step is pricing your products. You’ll want to be sure that your prices are competitive, but also make a profit. To do this, you should research the prices of similar items being sold online. Don’t forget to factor in shipping costs and any other associated fees (like credit card processing fees). It can also be helpful to know what people are willing to pay for your product; use sites like eBay and Amazon to get an idea. 

How Much Inventory to Buy

This can be a difficult question to answer, as it depends on a variety of factors including the type of product you’re selling, how much money you have to start your business, and how quickly you expect your inventory to sell. A good rule of thumb is to start small and order as much as needed. You can also reach out to your suppliers for help; most of them will be able to give you a good idea of how much inventory you should buy. 

How to Set Up Your Online Store

There are a few different ways that you can set up your online store. You can use popular platforms like Shopify or BigCommerce, which make it easy to create a store and manage your products. These platforms also offer a wide range of templates and designs to choose from, so you can create a site that looks great and reflects your brand. If you have some web development experience, you could also create your website using HTML, CSS, and JavaScript. This may be more work in the beginning, but it gives you more control over the look and feel of your store. 

Once your store is set up, you’ll need to add your products. Most platforms offer an easy way to import your products from a CSV file (a file that contains a list of all of your product data in a tabular format). 

Finally, you’ll need to set up your payment processing. This can be done with a variety of providers, including PayPal, Stripe, and Square. Most platforms offer integration with these providers, so it’s usually just a matter of signing up for an account and entering your details. 

Marketing Your Store

The best way to market your store is by using social media. You can start a Facebook page and share engaging posts with an appealing image. Try to post at least once a day for maximum exposure. Make sure you give people a reason to follow your page; this could be as simple as offering exclusive deals or discounts available only to followers. 

Another great way to market your store is by email. You can set up a mailing list and offer exclusive coupons or deals to subscribers. Just be sure not to spam people as this will do more harm than good. 

Customer Service

It’s important that customers feel like they are being heard and getting the support they need. This means providing good customer service and responding to inquiries promptly. You can do this by setting up a help desk or using a chatbot. Most platforms offer these features, so it’s just a matter of setting them up and adding your contact information. 

Starting an online store can seem like a daunting task, but with the right advice and support, it can be a smooth process. By following the tips in this article, you’ll be on your way to starting your successful e-commerce venture. Good luck!

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