Running a bakery business is not easy these days. Especially, with growing competitors and new marketing strategies.
People with innovative ideas can use their creativity to expand their businesses. One of the many ideas is custom packaging. Yes, you heard that right!
Smart businesses have adopted this creative method of custom packaging that appeals to and grows more customers. Thus, customers have an increasing demand for customized products. Therefore, if you run a bakery, you should consider using customized boxes to add value to your goods.
Let’s have a look at how customizing Donut Boxes can attract more customers in the article below!
Importance of Customized Products in Today’s Business World
The days of packing products in plain brown and low-quality bags are long gone. The main purpose of those bags was to only keep the goods safe inside while moving from one place to another.
However, with an expansion in the business market, the competition has steadily increased. Nowadays, customized product packaging is an important factor in the business world. Investing in custom packaging means building an empire of loyal customers that will add to your clientele.
It is important to consider the fact that running a business is not just about selling different products and services. It is rather, about adding value to your products. Not to mention you must create products that are; of high quality, easy on the pocket, and appealing to buyers.
Your sales rate will grow faster if you consider what your customers love. Sure, your donuts must have a soft and fluffy texture but how you present them to your customers, matters the most.
Therefore, donut boxes are dazzling for presentation. If the top is clear, it can provide better visibility of the donuts. It is also a great marketing tactic. Moreover, it secures the donut safely in the box without messing up the frosting when shipping or carrying the box.
Ways of Featuring Donut Boxes Using Custom Box Packaging
There are distinctive steps of custom box packaging for producing top-notch donut boxes. But first, it is critical to know what sort of custom packaging you should use for your business.
If you need custom boxes without sacrificing the quality, OBT packaging is the best option for you. They provide customized boxes that meet all your needs. Be it the quality of the product or their unique box designs, they have it all.
Below are some steps that you should consider taking to produce attractive custom box packaging for your bakery business:
Budget-friendly Packaging Boxes
Who doesn’t love budget-friendly goods? Getting stuff at a low price is like a cherry on top. You can always create outstanding products by staying on a budget. Making custom bakery boxes can be affordable with the use of your skills and some dreamy techniques. On that account, you can make your products stand out even more without spending extra dollars on ads.
Different Design Patterns to Choose From
Since we live in the era of Pinterest, it is mandatory to create aesthetically pleasing stuff. Instead of being ordinary and choosing the same old designs, you can be artistic with them. Having said that, various phenomenal designs can attract more buyers and create a spark.
For this purpose, you can hire a graphic designer. Furthermore, good designing software also comes in handy. Your graphic designer can customize the designs that represent and match exactly with your brand.
Lastly, it is always good to write a slogan that is creative yet meaningful. For example, A slice of heaven.
Box Structures and Shapes
Custom bakery boxes give you the exposure to be creative and play around with different shapes. In that account, one can come up with various structures for securing donuts. Following are some ideas for box shapes and structures:
Mock-up Donut Box
This is so far the customer’s favourite shape. Mock-up donuts speak for themselves as they fit and secure the donut perfectly in the box. The box is made up of a small tray with perimeter walls. Although it looks attractive and aesthetic, these donut boxes are not quite functional as it requires each side to tuck in separately.
Transparent Top Cake Box
Transparent top lid boxes are your regular flap to open boxes. However, these boxes are made with biodegradable and other high-quality materials. So, if you are germophobic, this is perfect for you.
On the other hand, these Cake Boxes let you take a sneak peek inside them. Moreover, customers are more drawn towards an item if it has good packaging. Visibility of the product within a box is an absolute delight!
This option can be very useful for your business if used with certain business strategies. Since this box comes in various sizes, you can offer different packages that lead to more sales.
Lastly, a bow on top always makes things better.
- Handle Boxes
Handle boxes are exceptional for deliveries. They are quite convenient in terms of carrying as they have handles attached to them. Moreover, customers would love this option as the donuts are placed securely in it.
To attract more customers, you can customize handle boxes with seasonal themes. For instance, Christmas-themed boxes with flakes and red ribbons. This step is for the brands to showcase their creativity.
How you can grow your business and attract customers by customizing donut boxes.
To expand a brand, it is necessary to adapt ample amounts of tricks. You can learn by skimming through the points mentioned below.
- Share Your Brand’s Motive
First of all, it is important to share the idea behind your brand with your customers. You can capture their hearts with a sentimental story. As a brand, you must build your customer’s trust and show them that you are willing to provide high-quality goods.
- Protection of Goods
Any brand’s number one concern should be the protection of their goods. Keeping that in regard, businesses should consider making safe product packaging their priority.
To fulfil this aim, brands must buy custom packaging boxes from companies, that produce high-quality and sturdy packaging. Taking this initiative will ensure the donut’s safety without getting spoiled and thus will attract more customers.
- Influence Customers Using Marketing Tactics
In today’s world of competitive business, it is crucial to influence customers by coming up with different marketing tactics. To up your business game, you must grasp the attention of potential customers by making a good first impression.
To do so, you can come up with an intriguing brand name and logo. Furthermore, a good slogan never fails to capture a buyer’s attention. You can simply print these on the boxes that you will deliver the donuts in.
Bottom Line
It is no secret that a product doesn’t stand out if the packaging is not captivating. Furthermore, customization plays a huge role in attracting new customers. Make sure you’re adding the right elements to the packaging mix. This is where you step up the game!
