The way to transact business these days has changed tremendously. Today, you can manage your business from anywhere with the use of a mobile phone. Business owners realize they can reach their potential customers on social media. They must create awareness on social media to stay relevant and increase their customer base. And Instagram is an excellent social media platform to achieve this.
According to Statista, Instagram has over 120 million active users and projected 1.2 billion users in 2021. This means that people are there looking for your business, but you can only reach them if your company is well-positioned.
Having a business page on Instagram or posting beautiful pictures on the platform will not bring followers or make people buy from you. Know how to use the app to get you your desired result strategically. Here are tips to help you grow your business and increase your sales.
Create Eye-Catching Bio
Your Instagram bio is a big deal because it is where you make your first impression, and it can determine if users will stay or leave your page. Vital info to include in your bio is the link to your website, landing page, or blog page. You can read more on how to use multiple links in your bio.
It would be best if you took your time to customize the profile that best reflects your brand and will encourage people to follow you. It should give a brief and precise description of what you do, addressing your uniqueness and specialty. However, do not forget to include the fun side of your personality and maintain your brand’s voice.
Post And Schedule Quality Content
Quality content is crucial because Instagram is a visual-based platform. A way to create interesting content is to study and know your audience. Engaging and relevant content will keep your potential customers. Create a style that will resonate with them.
Scheduling your post is another excellent way to maintain aesthetics and consistency. A key to growing your page and increasing your followers is to create your content in advance carefully. You can have a mix of images and text but coherently and engagingly. You can also take advantage of some third-party apps like Hootsuite to schedule your posts.
Use Strong Call-To-Action
Call To Action is essential because it points out the following step to take. It is a digital method that convinces people on what to do and how to do it. You can make direct sales with a strong CTA. You can add it to your post, Ads, or stories. Examples of CTA you can use are: sign up, try for free, learn more, subscribe now, etc.
Although it is not all posts that attract CTA, you should know engaging posts and sales posts to strike a balance because not all posts should attract CTA.
Respond To Comments
Responding to Instagram comments is a way to connect with your followers and increase your business growth. When you respond to people’s responses, there is a higher chance that other people will see your posts.
This also signifies that you are up to date with your business and gives your customers and potential customers confidence that you care about them. Thank them when they like or comment on your posts. Don’t automate everything, but let them feel they are interacting with a being. Be quick to answer their queries and always maintain professionalism.
Use Relevant Hashtags
Hashtags are another great way to expand your reach and strengthen your brand image. With hashtags, you effectively deliver your content to a target audience. You can observe the hashtags that similar brands or competitors use to get an idea of better hashtags to get a positive result.
Instagram allows you to use thirty hashtags for a post, but a more specific number of hashtags will benefit you. However, you can only know the number that is best for you when you test. The exciting thing is that you don’t need to follow the rules. You need to do your research and get creative with it.
You can track the result of the hashtags and all your posts. Instagram analytics will help you know your audience and how they are interacting with your posts. With analytics, you can monitor and see the location of your followers, the age group of your audience, and their gender.
You will know the number of people who see your posts, those that saved your posts, the comments on each post, and the number of users that viewed your posts. You can track your insights or use third-party tools. The information will help you know what works and what doesn’t work.
Instagram has proven to be a great social media for businesses. They have provided you with features that will help you reach your sales goal. How well and fast you reach your target depends on how you leverage Instagram. Know how to use these tools and watch your business grow.