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Home Articles

Useful Ways To Increase Engagement On Your Website

Allen Brown by Allen Brown
November 22, 2021
in Articles
Reading Time: 4 mins read
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Photo by John Schnobrich on Unsplash

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It’s not easy to get people to visit your website. The internet is filled with websites, and everyone has a different idea of what they want to see or learn about. But if you can find the right way to get their attention, it will be worth all the effort you put in. Here are some popular ways that might work for you: 

  • 1). Create Newsletter Subscription 
  • 2). Be Mobile Friendly 
  • 3). Use Testimonials
  • 4). Add Social Media Buttons 
  • 5). Write Articles 
  • 6). Give It Away! 
  • 7). Take Good Photos 
  • 8). Look For Influencers 
  • 9). Make It Easy To Contact You 

1). Create Newsletter Subscription 

Create a newsletter subscription on your website if you know there is something new you want to share with people. It could be anything from sales, discounts, coupons, events, or just about anything else that you can think of. If it’s important enough for someone to subscribe, they will appreciate the updates and come back for them! As noted by the folks behind https://www.caboodleai.com, there are also AI solutions out there that can help you with this. Your AI-driven newsletters can be personalized by each and every contact to include the most relevant and up-to-date news for your customers.

2). Be Mobile Friendly 

More and more people are browsing the web on their mobile devices these days. If your website isn’t compatible with mobile devices, then your potential customers may leave before they even have a chance to see what you have to offer. Be sure that if someone is looking for local products or services, then your site will be there to give them the information they need. If you have questions about your site’s compatibility, you can always contact an IT or web design company.

3). Use Testimonials

People are more likely to buy from a business where other people have bought and had success. If you know someone who has bought from you, ask them if they would be willing to write up a small testimonial about their experience. A customer’s words on your site can do a lot to build the trust needed for a sale. You could also add customer reviews on your front page since people like to cooperate with successful businesses. The more interest you can create, the better chance you have at making a sale.

4). Add Social Media Buttons 

If you want to make it easier for people to find out about your business and follow your latest updates on social media, then put some buttons on your site where they can easily see them. A lot of people use social media on a daily basis, and if they’re interested in your product or service, those links can be very useful. And if you still don’t have a page on social media, be sure to create one. It’s free, and it will make your business look more popular.

5). Write Articles 

People love to read articles – especially if they are about something relevant to them. People like to read articles that are informative, educational, or entertaining. If you can find the right balance between those three points, then they will come back for more. You should create a blog where you can post articles on a regular basis to keep your site active. And if you don’t have time for that, then hire someone to write them for you.

6). Give It Away! 

Who doesn’t like free stuff? If your company is having a sale or there’s some sort of promotion, why not offer something free to your customers? Even if it’s a small prize or coupon, it will be worth good publicity for you and a happier customer! Make sure that any offers are clearly written on your website though, otherwise, people may feel spammed. You can also consider organizing an Instagram giveaway or a Facebook contest. If done right, it could be the boost your online business needs to reach more customers and bring them through your door.

7). Take Good Photos 

People like to see what they’re getting before they buy it. If you can show all of the possibilities that your product or service has to offer, then customers may be more likely to buy from you rather than a competitor. And if your product or service is hard to communicate in words, then a picture can do a lot of good for you. You don’t need expensive equipment either – even an iPhone could work fine for taking good pictures! Just keep in mind that simplicity is always better, so make sure not to clutter your website with too many photos.

8). Look For Influencers 

If you’re trying to reach a new audience, then influencers can help. An influencer is an individual that has influence over other people – they may have a big social media following or be very well-known in your industry. If you can find an influencer who has the same values as your company and would like to create something together, it can be a great boost to your site.

9). Make It Easy To Contact You 

If people can’t contact you, then they can’t get in touch to make a sale or ask you about the latest and greatest. Include your email address and phone number on every page of your site, so people can get in contact at any time. You could also consider creating an online support chat, which could help people who need immediate details about your product or service. Your online chat support should be available 24 hours a day, 7 days a week.

In today’s fast-paced, digitally connected world, it has never been more important to have a strong online presence. In order for your website to be successful, you’ll need visitors, and those visitors will only come if they can find what they’re looking for with ease. The best way to do this is by ensuring that your site is well-designed, simple but effective, informative, with quality content, and with social media features as well. Also, include information about your store hours, location, and services.

Without a good online presence, you’ll miss out on customers who are searching for exactly what you have to offer. Because of this, your business website won’t reach its full potential. We hope that these suggestions will help you increase your site’s reach!

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